Desi girl goes ultra luxe! Bentley picks Priyanka Chopra as brand ambassador

British luxury carmaker Bentley Motors has announced Priyanka Chopra Jonas as its new global brand ambassador. The announcement comes alongside a new campaign that will roll out this weekend. Shot by co-creative director Greg Williams, the campaign takes a more personal and documentary-style approach. It captures candid moments from Priyanka’s life and career, offering a glimpse into her creative process. The film, shot at Sony Studios in Los Angeles, features a subtle presence of the Bentley Continental GT, tying in the brand’s focus on craftsmanship and storytelling.

The campaign also shines a light on the latest generation of the Bentley Continental GT, now in its fourth iteration. Positioned as a luxury grand tourer, it combines plug-in hybrid technology with a V8 engine. The top-spec Continental GT Speed produces up to 772 hp and 1,000 Nm of torque, enabling a 0-100 kmph sprint in around 3.2 seconds and a top speed of 335 kmph.


Priyanka now joins Bentley’s growing list of global ambassadors, which also includes Greg Williams and Mai Ikuzawa. Known for her work across films, production, business and philanthropy, Priyanka brings nearly 25 years of global experience to the partnership. She is also a UNICEF Goodwill Ambassador and continues to use her platform for advocacy around education and children’s welfare.

Speaking about the collaboration, Priyanka highlighted Bentley’s attention to detail and creative philosophy, saying it aligns closely with her own approach to storytelling and performance. Bentley’s marketing leadership, on the other hand, noted that her personality and global perspective add authenticity to the campaign’s more relaxed and conversational tone.