Malini Adapureddy VOICES
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How smaller beauty brands are taking on skincare giants through information based marketing
December 23, 2022, 2:16 PM IST
Marketing and advertising are some of the biggest tools driving the success of brands within the beauty industry, and have the ability to truly transform a brand and expand its customer base. With a mix…
December 23, 2022, 2:16 PM IST
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Approaching cosmeceuticals in an informed manner
August 29, 2022, 10:35 AM IST
Derived from the term ‘cosmetics’ and ‘pharmaceuticals’, ‘Cosmeceuticals’ are products that boast both cosmetic and therapeutic properties, often offering medical effects akin to products usually prescribed by dermatologists. The emergence of this industry, albeit not…
August 29, 2022, 10:35 AM IST
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