ETMONEY unveils India's first tax rap 'Tax Ka Bhoot'

NEW DELHI: Online wealth management app, ETMONEY has launched a rap song featuring dance sensation and TikTok star Yuvraj Singh, famously known as Baba Jackson and actor Biswapati Sarkar based on average Indian’s fight against the ‘Tax Ka Bhoot’ while managing their expenses and aspirations.
Available on YouTube as well as leading music streaming apps, rap sung by Abby Viral characterises the ‘Tax Ka Bhoot’ as a group of masked unnamed villains from an syndicate determined on troubling the average Indian with their evil ways to try and stop them from living a good life.

“Taking our tax campaign ahead in its final phase in run-up to March 31st deadline, we have launched India's first-ever RAP on Tax. The primary motivation to become financially savvy for our mobile-first millennial users is to "avoid the pain of tax deduction", and this led to the idea of the video that highlights the pains of Indian taxpayers & what they can do to avoid them.”, Santosh Navlani, COO and head of marketing ETMONEY said.