L'Oreal India acquires Cheryl's Cosmeceuticals

MUMBAI: L’Oréal India has announced the acquisition of Cheryl’s Cosmeceuticals, a pioneer in professional skin care products and treatments in beauty salons across the country. This is the first acquisition for L’Oréal in India.
Mumbai-based, Cheryl’s Cosmeceuticals was created in 1986 by Oscar & Cheryl Pereira and is today synonymous with superlative skin care treatments and products across salons in India.In 2012, Cheryl’s Cosmeceuticals had a distribution network spanning over 10 000 salons in India and a turnover of approximately Rs 20 crore.
"This is an attractive opportunity for L’Oréal in India as it broadens the product offering of our Professional Products Division in this country to also include skincare products and services. It will further enhance our leadership position in the very dynamic professional products market where we are present with our brands — L’Oréal Professionnel, Matrix, and Kerastase,'' said Jean-Christophe Letellier, managing director, L’Oréal India.
"It has been a great adventure to bring to market a truly unique brand that has captured the hearts and minds of many thousands of salons,'' said Oscar Pereira, Director of Cheryl’s Cosmeceuticals. The operation is expected to be completed within a few weeks.
L’Oréal India is present in all distribution channels with 15 international brands, available in mass market channels.