NEW DELHI: Paytm Mall has delisted a chunk of its logistics partners today -- a move that comes shortly after delisting 85,000 sellers. This has put a stop to deliveries to 9,000 pin-codes where guaranteed assistance in returns and replacements was not assured. Paytm was delivering to 26,000 pin-codes earlier but after this move, it will cater to 17,000 pin-codes.
A statement by the company said that this has been done to keep in line with its mission to establish India’s most trusted commerce platform. Eyeing to establish a reliable logistics ecosystem which has transparency in delivery and replacement timelines, Paytm says that it routinely evaluates its existing logistics partners and aggregation centers to review their performance.
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It was based on this audit and buyer feedback that Paytm delisted 6 out of 14 logistic partners and 30 courier aggregation centers.
Going forward, Paytm plans to expand its reach by offering a network of trusted logistics networks to its partner shopkeepers and brand authorized stores across all pin-codes.
Speaking about the move, Amit Sinha, chief operating officer, Paytm Mall said, "We are building India’s most trusted online shopping destination by ensuring we work with trusted shopkeepers and logistics partners only. We believe working with fewer retailers and pin-codes that leads to a superior customer experience is more important than rapid expansion. We remain committed to expanding our coverage in due course by increasing the set of serviceable pin-codes and number of merchant partners in a gradual manner."
Recently, Paytm Mall had revamped the seller onboarding process. Now, sellers have to undergo quality and service audits in order to list their products on Paytm Mall. For the audit, they are required to submit their registration number, shop location, shop photos, brand authorization letters and GSTIN among other details. According to Paytm, this helps them block fraudulent merchants from signing up for their platform.
It was a result of these new guidelines that the company had to delisted over 85,000 sellers and their products from Paytm Mall.
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Read MoreLoves to write, read and travel, but not necessarily in the same order. Soon after completing her Bachelor in Journalism and Mass Communication from Delhi’s \n\nIP University, Avani joined Times Internet, where she covers technology as a beat. She is particularly passionate about the world of apps and also has a \n\nbudding interest in tech-startups. In a nutshell, she can write endlessly about technology that millennials would find useful and/or can relate to. You can write to her on avani.bagga@timesinternet.in
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