The Gold-In-A-Bag Diwali Festival held at the Pheonix United Mall, Alambagh, from October 13 to November 15, was a huge draw with people shopping at the mall in the hope to win at tractive prizes. Under this festive offer every shopper with a single bill of Rs 5000 from any store in the mall, stood a chance to get assured gift vouchers from partner stores and was also eligible to participate in a lucky draw to win gold coins.
There were two lucky winners every day.
There was also a final bumper draw, the winner of which won gold worth Rs 1 lakh. Shoppers at the mall also won three special prizes on weekends in Lucknow. "The Diwali Shopping Festival was a great success. The offer of winning two gold coins everyday worked wonders, as it brought about an excitement in the customers.The kids activities helped bring the families together to the mall. A final bumper prize was the biggest pull at the event," said Shantanu Srivastava, GM, Mall Operations.
While more than 40 people won gold coins at the festival, the bumper final prize was won by Vishal Kumar. With live music every weekend, and painting competitions for kids, the festival was a big hit. In keeping with the festive spirit, the mall had also been beautifully decorated with diyas and lanterns in vibrant colours.