Relaince Digital's CEO handed out the best choreography award to Ahmed Khan in 60th Filmfare Awards held in Mumbai

One of India’s largest and fastest growing electronics retail chain, Reliance Digital, powered the 60th Britannia Filmfare Awards in the city. Brian Bade (CEO, Reliance Digital) handed out the best choreography award to Ahmed Khan for the song Jumme Ki Raat from Kick. Said Ahmed, “I am happy to receive this award from a brand, which is known for its technological excellence.”
The film fraternity today connects with its fans through social media and smartphones/tablets and laptops help them do so.Based on this, the brand conducted an exclusive red carpet activity at the awards, where stars were asked to choose their favourite gadget they use for social media.
Said Bade, “We are happy to associate with the awards. Technology has become an integral part of our lives. It has especially helped the film fraternity to stay in touch with their fan base. That’s why we stay cued in to the latest in the field and bring it to our customers.”
Reliance Digital, with its large, modern stores and wide array of technology products, has become a constant platform for movie promotions and the store chain has also been patronised by several Bollywood stars.