Celebrity Cricket League 4 launched by Sachin, Dhanush in Mumbai

Celebrity Cricket League launched Season 4 with the legendary Master Blaster Sachin Tendulkar in Mumbai recently. The conference saw celebrities from across various film industries make their presence felt.
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An amused Sachin said, “It is an honour to witness this versatility in my friends. I have seen a few matches that have been played. Great to see the passion that stars have for cricket and indeed it’s surprising to see the competition taken to another level.” This year, a bulk of the satellite rights of the fourth edition of the CCL has been picked up by Viacom’s Colors and Rishtey.
“We are delighted to bring the multi-starrer celebrity cricket league to our petal brands Colors and Rishtey. We aim to cater to the appetite of our viewers by bringing together the twin passions of our country — sports and entertainment — on one platform,” said CEO Raj Nayak. The gripping and engaging CCL Season 4, kick-starts January 25, 2014.