Cost effectiveness makes small towns promotional hubs for D-town

The penetration of multiplexes in smaller towns in the past five years has made it a winning proposition for the Gujarati film producers. After extensively promoting the films in Ahmedabad, Vadodara, Surat and Rajkot, these tier 3 cities like Nadiad, Mehsana, Vallabh Vidyanagar, Bhavnagar, Palanpur and Himmatnagar are now promotional hubs for Gujarati films.
Hrutul adds, “Because of the fan following, overall enthusiasm and willingness of cinelovers to be a part of promotional activities, the costs are much less. So, it really works out for us.” Actor Kinjal Rajpriya who visited Vallabh Vidyanagar and Palanpur during the promotions of her film Short Circuit shares, “We went to Vallabh Vidyanagar to promote both Saheb and Short Circuit. In both Vallabh Vidyanagar and Palanpur, the enthusiasm was infectious and it was humbling to receive so much love. It was wonderful to interact with my fans.”