This story is from June 13, 2018

Gujarati audience needs to support local plays: Mallika Sarabhai

Talking about why Gujarati plays don't commercially work well compared to plays from other cities
Gujarati audience needs to support local plays: Mallika Sarabhai
While plays like Mughal-e-azam, Akoopar, Welcome Zindagi do well in Ahmedabad, not many local productions have not been able to do well. Unlike Mumbai, the financial backing for theatre is inadequate in Ahmedabad.
Shares Mallika Sarabhai, “In Ahmedabad, creative people are not the ones who are doing commercial plays. If you give them the space to create something, you also have to support them.
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Besides, the Gujarati audience doesn’t support local productions. The same audience won’t mind spending `5000 for an average play coming from Mumbai. When Kadak Badshahi moved from Darpana to Shreyas, the expenses shot up. Where do we get more finance from?”
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