Amitabh & Sachin fizz together!

what do we call it when the two greatest icons come together for one advertising commercial? well, the big b and the big bat (sachin tendulkar) have been roped in to promote pepsi foods. this sixty-second commercial is to be directed by ad-man prahlad kakar, and revolves around the big idea of dil maange more. the only thing left now is to get common dates from the legends in question.that'll be one helluva job but it's gonna be worth it. more when the fizz begins.