Anything for movie promotion

Bollywood actors invest a lot of time and energy into promoting their films. No wonder then that they are becoming masters of this trade too...
Appearing on reality shows as guest judges to promote films is passé. Bollywood films are being promoted like never before, with actors fast turning into marketing gurus, adopting innovative ways to popularize their films.Even if the film fails to set the cash registers ringing, the promotional activities are etched in public memory. The list is endless and fascinating. Read on...
JALEBIS, ANYONE?
Trust Mallika Sherawat to pull out all stops when she is out to promote her films. These days, she can be seen promoting her latest item number, “Jalebi Bai” by making jalebis. This is not the first time Mallika is doing something out of the ordinary. Remember her kissing a snake during a photocall to promote her film “Hiss” at the 63rd Cannes Film Festival? When it comes to promotions, Mallika leads by example.
GO RETRO
Akshay Kumar and Aishwarya Rai Bachchan painted the town in Eastman colours to promote their film “Action Replayy”. Wherever they went, they were dressed in their retro outfits. The two also tried their hands at DJing and played retro numbers at a promotional event.
AAJA MERI GAADI MEIN...
For Shahid Kapoor and Genelia D’Souza, it was all about spending a night in the car. Don’t get us wrong, the lead pair did so to promote their film, “Chance Pe Dance”. Shahid played the role of a struggler who sleeps in his car in the film and decided to do so in real life as well, albeit for just a day.
WHAT’S THE NEWS?
When everyone in the tinsel town is doing different things to promote their films, how can the Big B lag behind? Before the release of his movie “Rann”, in which he essayed the role of a media moghul, Amitabh Bachchan read the year-end news roundup on a TV channel.
CATCH ME IF YOU CAN
Just before his “3 Idiots” hit the theatres, Aamir Khan travelled the country for almost two weeks in disguise and challenged his fans to spot him. Aamir paid a surprise visit to a doctor in Jaipur at around 3 am, feigning fever.
TRAIN TALE
Farah Khan decided to board a train to launch the music of her film “Tees Maar Khan”, a film about a train heist. Needless to say, actors Akshay Kumar and Katrina Kaif joined her on this train journey from Mumbai to Lanavla.