Farhan Akhtar, Ritesh Sidhwani to help Mumbai blast victims

Farhan Akhtar and Ritesh Sidhwani, producers of Zindagi Na Milegi Dobara, are going an extra mile to help the victims of 13/7 Mumbai blasts. They along with Kishore Lulla of Eros have decided to give a certain amount of the collections to the victims of the blasts.
They have decided that the collections of the Thursday evening show from selected theatres will be distributed amongst the blast victims.The selected theatres include, PVR in Mulund, Goregaon and Juhu, Fun Cinemas in Andheri, Chembur, Kandivali, Vashi and Kalyan, Cinemax in Sion, and Inox in Nariman Point.
When contacted Ritesh Sidhwani said, “We were all in a very low mood after the blasts. That is when we decided that it is time to do something for the city.”
He added, “Since the film is doing well, we can contribute significantly. We have selected 9-10 cinema halls across the city and the proceeds of the evening show on Thursday will go to the blast victims. Also, some of the multiplexes have come forward to offer a percentage of their share as well. Let’s hope we can do our best.