Getting youth connected!

No longer does Paul, the Octopus predict your future, its Nandi the bull who is doing it efficiently.
Sooraj Barjatya’s Rajshri Productions Pvt Ltd’s next offering Isi Life Mein has used the most popular youth media - the social networking site Facebook to create a solid buzz. Having actively started their campaign on November 21st, the fan base of the movie has grown by more than 50 times in just three weeks (from 1000 it crossed 60,000)!
The Isi Life Mein page receives around 96,000 page views/posts every single day.Nowadays all movies use Facebook as a promotional tool to reach the youth - the internet generation - but Isi Life Mein has not only matched these so called movie promotion pages but also exceeded their combined fan following. They have constantly engaged the fans by updating itself with fun applications, exciting contests and crisp status updates. Isi Life Mein is certainly creating waves in all the areas of digital marketing that is focusing on the youth.
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