Kuselan to scorch screens

For P S Saminathan, chairman and managing director of Pyramid Saimira, Kuselan is turning out to be a crucial film.
The company needs a superhit to ensure that it remains a market force in India. In an exclusive interview to CT, on the eve of the film���s release, Saminathan opens up, on the film and its marketing.
Tell us about Kuselan
It is going to be the biggest ever release for a south Indian film this year.Though it is not a typical Rajinikanth film like a Sivaji or Chandramukhi, it will appeal to families. There are no action sequences like the ones in any of his earlier films and for the first time, there is no villain to oppose him. Still, it is a beautiful story laced with sentiments, comedy and human emotions. The climax is stunning, people at the preview show gave a standing ovation after the film got over. It has a nice message about friendship, and we have chosen to release it this weekend to coincide with the Friendship Day on August 3. We are very happy to be associated with such a good, neat family entertainer.
Tell us about the comedy factor in the film
The scene where Vadivel meets Rajini for the first time on screen is a rocker. Vadivel's body language and Rajini's perfect comedy timing is simply amazing. Comedy is the most difficult thing to do. I'm sure there will be a repeat audience just for the Vadivel- Rajini scenes.
How big is the release?
I had told my distribution wing to go for a limited release, as I feel that the film will grow on viewers. But they have different plans, and wanted to go big. At the end of the day, we will be having 920 screens worldwide for both the Tamil and Telugu versions. If Rajinikanth is there in a film, it has to be a big tent pole release. Do you know in Chennai city where we are opening in 17 screens at the last count, we are sold out for the first four days? Rajinikanth is truly the emperor of the box-office. For the first time ever, a Rajinikanth film will be seen by children. We are holding a 9 am show for children from an orphanage.
Have you already made a table profit?
(Laughs) Probably by next Monday!