This story is from April 20, 2004

Madhuri set to dazzle Tollywood

Jhamu Sugandh is all set to breathe new life into the Bengali film industry, and one of the beneficiaries is a Madhuri-starrer.
Madhuri set to dazzle Tollywood
<div class="section1"><div class="Normal"><script language="javascript">doweshowbellyad=0; </script><br /><img align="left" src="/photo/626539.cms" alt="/photo/626539.cms" border="0" />Who says nothing worthwhile is happening in Tollywood? If sources in Bollywood are to be believed, very soon our Bengali film industry will go in for a sea change. <br /><br />A major revamp is on the cards, which might change the face of the Bengali film industry that''s reeling under problems related to fund crunch, technical expertise and lack of smartness.<br /><br />Sources in Bollywood confirm that after producing Buddhadeb Dasgupta''s <span style="" font-style:="" italic="">Swapner Din</span>, Jhamu Sugandh is all set to produce commercial Bengali films as well.
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<br /><br />This year could see more than a couple of established filmmakers as well as some first-timers making Bengali films under the Jhamu Sugandh banner.<br /><br />Those who could benefit from this include names like Haranath Chakraborty, Swapan Saha, Anup Sengupta, Kaushik Ganguly and Anjan Das, among others.<br /><br /><formid=367815><br /><br /></formid=367815></div> </div><div class="section2"><div class="Normal"><br />It all started when Sugandh agreed to produce Dasgupta''s film starring Prosenjit and Rimi Sen. Sugandh not only pumped in money for the project but also ensured that the best technical assistance was available to Dasgupta''s crew. <br /><br />Dasgupta''s next film starring Madhuri Dixit, shooting for which will begin in October, is also a Jhamu Sugandh production.<br /><br />Money apart, the entry of Sugandh into Tollywood will ensure that the films get a smarter look as well. Sugandh is also ready to fund projects by first timers who have interesting scripts.<br /><br />When Calcutta Times got in touch with Sanjaay Routray, the creative head of Jhamu Sugandh productions, he said, "We have done a survey in this regard and have submitted the blueprint of our proposal to Jhamuji. We are awaiting his nod. We will like to boost young film students of Kolkata." <br /><br />Once Sugandh gives the nod, it is also likely that musicians from Bollywood will be roped in to score for Bengali films. <br /><br />Once musicians troop in, can Bollywood stars featuring in commercial Bangla films be a Utopian concept?<br /><br /><formid=367815></formid=367815></div> </div>
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About the Author
Priyanka Dasgupta

Priyanka Dasgupta is the features editor of TOI Kolkata. She has over 20 years of experience in covering entertainment, art and culture. She describes herself as sensitive yet hard-hitting, objective yet passionate. Her hobbies include watching cinema, listening to music, travelling, archiving and gardening.

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