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This story is from November 24, 2006
Major 'Dhoom' on the eve of release
After Fanaa, another Yash Raj movie seems to be having 70mm problems just ahead of its release.
After Fanaa, another Yash Raj movie seems to be having 70mm problems just ahead of its release.
After Fanaa, another Yash Raj movie seems to be having 70mm problems just ahead of its release.
After Fanaa, another Yash Raj movie seems to be having 70mm problems just ahead of its release.
NEW DELHI/MUMBAI: After Fanaa, another Yash Raj movie seems to be having 70mm problems just ahead of its release.
"They were demanding a 50% share in the first week, as against the 48%, which is the norm. There is a certain distributor share that we negotiate before taking the movie to our screens. But for
But the spokesperson for Yash Raj Films counters, "I am not aware of any distributor dispute regarding Dhoom 2. We’ve always had a tie-up with Adlabs. But this time, we have struck a good bargain with the theatres in the rest of the country and we are releasing Dhoom 2 with 900 plus prints. We are happy that the film is already receiving fabulous reports." Apparently, Yash Raj Films never considered Fun Republic Cinema because they had declined to release Fanaa earlier.
But according to trade analyst Amod Mehra, "It is unethical for any distributor to make outrageous demands. This matter should be dealt with collectively at the association level. Individual demands should not be entertained."
It’s a thought that is echoed by Ramesh Sippy of BRA Films. "An amicable solution to this kind of stalemate is long overdue. The distributors and the exhibitors associations must reach a settlement because it has become a precedent that on the release of every big banner film, one party or the other raises its head and creates a problem."
After Fanaa, another Yash Raj movie seems to be having 70mm problems just ahead of its release.
After Fanaa, another Yash Raj movie seems to be having 70mm problems just ahead of its release.
NEW DELHI/MUMBAI: After Fanaa, another Yash Raj movie seems to be having 70mm problems just ahead of its release.
Dhoom 2, which will release on Friday across the country, will not be shown in the PVR and Fun Republic Cinemas multiplexes in Delhi. The reason? The cut in the profit margins, or the ticket-sharing revenue that the producer-distributor, Yash Raj Films has asked for from these multiplexes is a bit on the high side. Multiplexes in Mumbai are, however, expected to screen the movie.
"They were demanding a 50% share in the first week, as against the 48%, which is the norm. There is a certain distributor share that we negotiate before taking the movie to our screens. But for
Dhoom 2 they want a higher share. It was pretty reasonable for Fanaa but for this film, the amount they have quoted was not worth it," says Ashish Saxena, COO, Film Cell, PRV Cinemas.
But the spokesperson for Yash Raj Films counters, "I am not aware of any distributor dispute regarding Dhoom 2. We’ve always had a tie-up with Adlabs. But this time, we have struck a good bargain with the theatres in the rest of the country and we are releasing Dhoom 2 with 900 plus prints. We are happy that the film is already receiving fabulous reports." Apparently, Yash Raj Films never considered Fun Republic Cinema because they had declined to release Fanaa earlier.
But according to trade analyst Amod Mehra, "It is unethical for any distributor to make outrageous demands. This matter should be dealt with collectively at the association level. Individual demands should not be entertained."
It’s a thought that is echoed by Ramesh Sippy of BRA Films. "An amicable solution to this kind of stalemate is long overdue. The distributors and the exhibitors associations must reach a settlement because it has become a precedent that on the release of every big banner film, one party or the other raises its head and creates a problem."
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