Single screen, double collections!

Taalis, ceetis, front-benchers et al - this best describes a single screen theater. During the last couple of years,
Bollywood might have gone the ‘Multiplex Films’ way – with audiences segmented as niche, classy, upscale, but after a long hiatus, masala films are turning attention towards the small single screen theaters all over again. Almost on the verge of extinction, these theaters have now been given a blessing of sorts by action-packed entertainers like Dabangg, Bodyguard and Singham and have sprung back to life with the collections of such films.With filmmakers catering to the tastes of the masses, trade analysts have also started believing in the return of the Single Screen phenomenon. It’s all about the masala and melodrama. It’s all about the heroes and heroism. The Chulbul Pandeys and Bajirao Singhams are here to rule. And it’s all about the typical dialogues and as they say, ‘tashan’.
Madhur Bhandarkar Filmmaker The era of single screen theaters is definitely back. People are taking to that kind of cinema.
Asin Actress The time isn’t ‘coming back’. It was always there. Filmmakers have started catering to the masses predominantly”
Hrithik Roshan Actor Single screen, multiplex… jo bhi ho, picture chale, utna kaafi hai!
Sonu Sood Actor The era of single screen theaters is definitely back. People are taking to that kind of cinema.
This week, Bollywood Big Story debates Kya Single Screens De Rahe Hai Multiplexes Ko Takkar? Tune in to Bollywood Big Story this Sat, Jan 14th at 12:30pm and Sun, Jan 15th at 8pm only on zoOm – India’s No.1 Bolly-wood channel.