This story is from February 7, 2009

SRK: A cut above the rest

Shah Rukh Khan has planned to invite 400 barbers to the premiere of 'Billu Barber'.
SRK: A cut above the rest
Aggressive marketing seems to be the mantra of filmmakers today.
If Aamir Khan got barber���s to give the ushers at some multiplexes a buzz-cut, after his own style, to promote Ghajini, Shah Rukh Khan has gone a step further. SRK has planned to invite about 400 barbers, from across Maharashtra with their families, at the premiere of Billu Barber.
Director Priyadarshan confirmed the story and said, ���Instead of having celebs over for the premiere of Billu Barber, Shah Rukh has planned to invite 400 barbers and their families to the premiere.
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His idea is to welcome barbers for the premiere on February 12, as the film revolves around Irrfan Khan, who plays a barber. Things are just getting organised for the premi��re and the office is also in talks with the barbers��� association to get everything sorted for the big day.���
Red Chillies��� Billu Barber revolves around the story of two childhood friends, one a poor village barber, played by Irrfan Khan and a superstar (Shah Rukh Khan) and the equation between these friends from diverse backgrounds. The characters are based on Lord Krishna and Sudama.���
Check out Shah Rukh Khan���s Homepage
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