This story is from March 23, 2004

Stay tuned to that 60s show

The world's black and white once more, where songs have a retro feel and TV ads are inspired by classics.
Stay tuned to that 60s show
<div class="section1"><div class="Normal"><script language="javascript">doweshowbellyad=0; </script><br /><img align="left" src="/photo/576365.cms" alt="/photo/576365.cms" border="0" /><br /><br />The world''s black and white once more. Songs have a retro feel, television ads are inspired by classics and there seems to be nostalgia about a time when high hair buns and wide collars made a definitive fashion statement.<br /><br />So there you have black and white ads selling everything from TV channels to chocolate, songs with singular R D Burman or Saigal overtones and the retro look making a big comeback in fashion.
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Does that mean we are wishing for yesterday once more?<br /><br />Naeem Khan, managing director, The Lead, says, "Humour has taken centre stage in advertising these days, and retro provides this essential element. Advertising agencies have started experimenting with the retro style to gain visibility and to differentiate one brand from the other."<br /><br />Forget ads, even songs seem to follow the strategy that old is gold. Take pubs and discos, for instance. Stayin'' Alive comes blaring out along with <span style="" font-style:="" italic="">saiyyas </span>and <span style="" font-style:="" italic="">balmas</span>. Says Nitesh Ahuja, DJ and sound engineer, "There is a lack of creativity, so producers are looking for some quick fixes. They are picking up old melodies and improvising by adding new beats to it." Pubs play a lot of remixes because that''s what people want to dance to, he adds.<br /><br />And there is retro-spection even in fashion. Says fashion designer Shikha Verma, "The retro look is in this season. Bright bold colours, psychedelic prints, floral motifs <img align="left" src="/photo/576366.cms" alt="/photo/576366.cms" border="0" />and geometric prints have come back." Remixes have done a good job of highlighting them too, she says. "Look at the <span style="" font-style:="" italic="">kurtis </span>in <span style="" font-style:="" italic="">Babu chel chabila</span>. There are bold floral prints which have now made a comeback." <br /><br />So this is the time to disco, definitely. Just take a look at movies — from <span style="" font-style:="" italic="">Kal Ho Naa Ho </span>to <span style="" font-style:="" italic="">Main Hoon Na </span>— costumes and songs are seeped in that retro look. Let''s get set for that 60s show, once again.<br /><br /><formid=367815></formid=367815></div> </div>
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