When Aamir Khan REACTED to Shah Rukh Khan labeling his promotional stunt 'Chhichhorapan'

The Khans of Bollywood are not only known for their blockbuster movies but also for their complicated relationships with one another. Though recently at a wedding, Shah Rukh, Aamir, and Salman stole the show with their bond, there have been times when their comments on each other made headlines. For instance, when Shah Rukh Khan during the promotion of his movie ‘My Name Is Khan’ called Aamir Khan’s marketing strategy ‘Chhichhorapan’ and the latter also didn't bat an eye before reacting to the same.
For the unversed, Shah Rukh Khan’s ‘My Name Is Khan’ and Aamir Khan’s ‘3 Idiots’ were released only 2 months apart. Back then Aamir was promoting his movie by traveling in the city in disguise. Commenting on the same, during a promotional event of ‘My Name Is Khan’ SRK said, “Sorry to use this word, but ye ek kisam ka chhichhorapan lagta hai (This seems like childishness). I don’t think we would go to that level to promote our film. Every film has its own way of being marketed, and this film will have its own unique strategy.”
Later in during an interview with ABP, Aamir Khan was asked what would he like to say about Shah Rukh’s comment. He in his wit said that SRK certainly knows about such things better; he is an expert on the matter and often indulges in childish behavior. “Jaha tak baat hai chhichhorapan ki, toh woh (Shah Rukh Khan) jyada jaante honge iss cheez ke baare mein kyuki woh khud kaafi chhichhorapan karte hai apni zindagi mein. Woh expert hai inn sab mein (As far as childishness is concerned, he (Shah Rukh Khan) would know more about it because he does a lot of childish things in his life. He is an expert in all these matters).”
However, as mentioned above, the equation today between these stars is very different.