Yo Yo Honey Singh turns ambassador for online fashion brand

Hip hop sensation and Bollywood’s acting entrant Yo Yo Honey Singh to lend his flair to online fashion brand American Swan as ambassador.
American Swan has signed up Yo Yo Honey Singh, rapper, music composer and current singing sensation of Bollywood, as its brand ambassador. With his string of recent hits like Sunny Sunny, Party All Night, the 31-year-old singer-composer with an international fan following has struck a chord amongst the youth of the generation.Launched in January 2013, American Swan offers smart casual wear for the youth. Its core target audience is the 18-35 year old urban and semi-urban youth, who is digitally savvy and connected.
Talking about the association Honey Singh said, “I am excited to partner with American Swan and to be able to connect with the youth and inspire them to chase their dreams and script their destinies. It has been a great year for me and I am looking forward to create a music video for the brand. The brand positioning resonates with my quintessential approach to my life, music and work.” To reinforce the brand’s philosophy in similar direction, the brand will soon invite showbiz aspirants to get a chance to be featured in the Yo Yo Honey Singh music video. Says Honey Singh, “The video will see me style in looks that my fans haven’t seen before”.
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American Swan will unveil the new identity alongside the launch of its new collections — AS Premium and AS Original. The latter is a trend-led, fast fashion collection for the youth and allows the brand to extend its core preppy, casual wear brand to a wider audience. Speaking about the association, Anurag Rajpal, Director and CEO, American Swan said, “We hope our association with Yo Yo Honey Singh and the American Swan brand re-launch will be an iconic new avatar.”
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