The film 777
Charlie, produced by Paramvah Studios, is based on the man-animal bond, and features Charlie, a Labrador, in a primary role alongside actor
Rakshit Shetty. It is in alignment with this theme that the makers arrived at an innovative initiative that is seeing premieres for pet parents being arranged across India in Kannada, Tamil, Telugu, Malayalam and
Hindi.
Director Kiranraj K says, "We chose to have premieres in 21 of the bigger cities in the run-up to the release, on June 10. This was mainly for people who are pet parents, pet lovers and animal activists. These guests were invited by our team and the response from people like
Maneka Gandhi and
Rana Daggubati, among others, has been heartwarming."
The premieres are being held in cities like Kochi, Trivandrum, Chennai, Madurai, Coimbatore, Hyderabad, Vizag, Nagpur, Mumbai, Pune, Solapur, Surat, Ahmedabad, Baroda, Lucknow, Varanasi, Kolkata, Delhi, Jaipur, Amritsar and Panjim.