Director Hussain Aroni expresses discontent over Actor Bijukuttan's lack of promotional support for 'Kallanmarude Veedu'

Director Hussain Aroni, at the helm of the film 'Kallanmarude Veedu', has raised concerns about the absence of promotional cooperation from lead actor Bijukuttan. Alleging the actor's non-participation in promotional events, Aroni expressed dismay over Bijukuttan's conduct, emphasizing its potential impact on the movie's reception among audiences.

During a recent promotional event for 'Kallanmarude Veedu', Aroni disclosed that despite providing Bijukuttan with advance remuneration, the actor has failed to engage in any promotional activities.Concerned about the film's visibility and recognition at the box office, Aroni highlighted the pivotal role of promotions in ensuring a successful theatrical run.

"We compensated Bijukuttan adequately before the completion of the film, expecting his collaboration in promotional endeavors. However, his non-cooperation with promotional activities forced us to postpone the film's release from its initial schedule on December 15," stated Aroni, expressing disappointment over Bijukuttan's reluctance to engage with the film's promotional campaign.
Aroni further lamented the potential impact on other artists associated with the movie, emphasizing Bijukuttan's pivotal role in the film alongside six other artists. The director underscored the challenge of persuading other cast members to participate in promotional efforts when the lead actor declines involvement.
Expressing regret and dismay at Bijukuttan's absence from the movie's premiere, Aroni voiced disappointment, describing the situation as disheartening and unexpected from someone they regarded as a dependable professional.
"This unexpected behavior is disheartening for individuals like us. It's disheartening to be overlooked by someone we considered a hero. This doesn't reflect the Bijukuttan we knew," expressed Aroni, highlighting the disappointment over the actor's unexpected conduct.