Music has now taken me seriously: Rajnigandha

She has been managing celebrities for quite sometime now, though little did people know until recently that Rajnigandha Shekhawat, is also a talented singer. One being asked about her inclination to music, Rajnigandha says, "I took up music seriously 10 years back but it is only now that music has taken me seriously." Things started looking positive for Rajnigandha only for the last few years.
When talking about the biggest support for her music, she says, "My bank balance has been the biggest support of my music." She adds, "We grew up listening to stories of great actors and musicians living off footpaths till they get discovered, which I think is a handful. Struggling is a lot more fun when you are financially fit. My original music is wholly supported by the money I make singing covers of Shamshad Begum and Noor Jahan. My business strategy has always been very clear. I invest in music, what I make via music."
While Rajnigandha has essentially a folk singer because folk singing came to her 'naturally', it was post a jingle with music composer Amit Trivedi that Rajnigandha discovered herself in a different light. She says, "I was scared to try it as I had never tried anything like this before, it was something completely mad. I am more of a classical singer but Amit broke that for me, he just asked me to have fun with the song and it actually went on to become a rage." The jingle in question is the 'Naughty bubble' jingle of Fanta which went on to become quite popular.
The singer had recorded a few songs for a film of Himesh Reshammiya but the film got shelved. "I had thought that it would be my big Bollywod debut but it didn't work out. Its really dicey in Bollywood, till you see your name printed in the CD, you can't talk about it, says Rajnigandha and adds, "I want to be a part of mainstream Bollywood apart from continuing with my niche work. Our industry is driven by Bollywood, and why not, the most entertaining music comes out of here."
Rajnigandha also has a piece of advice for the wannabe singers, she says, "If you are the adventurous sorts who decides not to wait for the golden opportunity of a Bollywood debut and do your own thing, you need to be prepared to face competition that is un imaginable to a person who sets out from a small town with a demo cassette." She adds, "But some of us still do what I feel is guerilla warfare music. You try to find that one little niche, a tiny little window, you hit hard at the right moment and you retreat and wait to see if there has been any dent in the market with your attack!"