Flavour of the season

You���������������������������ll be forgiven if you have forgotten Naka Muka... now. For, the number that rocked the Kollywood charts not long ago, slowly slipped in the popularity charts, only to be replaced by melodies from Vaaranam Aayiram.
And soon, that gave way to Pia Pia..., the fast number from Ninaithale Inikkum. Tomorrow, it���������������������������ll be something else.
Kollywood���������������������������s going for seasonal variety, if one were to go by the music churned out by most composers.Striving for that oh-so-perfect song that���������������������������ll remain in the hearts of the people forever is something that���������������������������s not in vogue at present. It���������������������������s all about giving the audience a ���������������������������number for the season���������������������������; a tune that���������������������������ll be celebrated and glorified immediately. That it���������������������������ll be pushed down the playlist and popularity charts after a while is not too much of a bother.
Vijay Antony, the man who gave us the foot-tapping Naka Muka..., has moved on to his next ���������������������������special baby��������������������������� in Vettaikaran. ���������������������������When I was doing Ninaithale, I was sure Pia Pia... would be a huge hit with the masses,��������������������������� he says, ���������������������������I always try to keep a song in the film that���������������������������ll add to the flavour of the movie.���������������������������
Composer Sundar C Babu, who has quite a few projects in his kitty, says that the effort required to compose songs for the film, irrespective of the genre it falls under, is the same. ���������������������������Also, the difference between small and big films is diminishing these days,��������������������������� he feels, ���������������������������The amount of energy and creativity that goes into them is the same after all. Who knows, a song in a small film might go on to become a big hit.���������������������������
For radio jockey Ajai Titus, the current flavour sticks on only for five days. ���������������������������What is the current flavour today might become a classic tomorrow,��������������������������� he feels, ���������������������������Music composers concentrating on one song completely is not an unhealthy trend. The outlet for music these days is much more due to technology and hence, the frequent change in favourites.���������������������������
A R Rahman���������������������������s Roja is perhaps an example to prove that. When it was released way back in 1992, it marked the debut of an exciting music composer. The tunes from the film (especially Chinna Chinna Aasai... and Pudhu Vellai...) became the toast of Tamil film music listeners, but they have slowly graduated to settle into the elite classics category.
Singer Velmurugan���������������������������s folk songs were the flavour of the season not long ago, when films like Subramaniapuram and Nadodigal rocked Kollywood. ���������������������������The folk songs struck an instant chord with the audience because the films that they featured in had immense scope for them,��������������������������� he states and adds, ���������������������������The emergence of new themes in Tamil cinema will give rise to songs in new genres, and that���������������������������s an interesting trend.���������������������������