Konchem kothaga

After essaying numerous lover boy and larger-than-life roles, T-town superstars are treading a new path to change the face of formulaic Telugu cinema.
Bowing down to popular pressure, Telugu superstars are forced to repeat themselves and rarely step out of their comfort zones to essay realistic roles. But now, Nagarjuna, Venkatesh, Allu Arjun and Siddharth are daring to be ���������different��������� in their next screen outings.
Seasoned star Nagarjuna describes his next film Gaganam as a realistic film. ���������I have enjoyed working in this gripping film,��������� says the actor. He shares screen space with Prakash Raj and has no love interest in the film. Another seasoned star, Venkatesh, also believes in being different. Last year, he was associated with the path-breaking film Eenadu. Now he���������s doing a semi-periodic film Chandramukhi 2. ���������The film has a solid plot and taut screenplay. I am always game for experimenting and this film fits into that slot,��������� he reasons.
Among the Gen X stars, Allu Arjun broke new ground and played a street smart cable guy in Vedham and also shared screen space with other actors (something most Telugu superstars are wary of doing). ���������I wanted to set a trend in promoting good cinema, so I voluntarily offered to do this role,��������� he says.
Director Jayendra describes his new film 180 as a hat ke film. ���������Siddharth will be seen in a new avatar ,��������� says the ad filmmaker-turned-director, who begins his T-town stint with a ���������refreshing concept���������.
���������Stars trying to do films for creative satisfaction and encouraging filmmakers with refreshing ideas is a healthy development. But these niche films are meant for a particular section of the audience and have a limited market, so they should be traded for a moderate price that would leave some margin for producers and buyers, instead of trading it for a fancy price and killing the market,��������� says producer Lagadapati Sridhar, summing up the trend.
And if these projects also hit the bull���������s eye at the BO, who knows Telugu cinema might just get that much needed ���������meaningful��������� edge it so badly needs!