Screening of Ajith Kumar's 'Good Bad Ugly' held EXCLUSIVELY for women at a popular theatre chain

In a refreshing and inclusive move, a popular theatre chain in Erode and Tiruppur hosted a special First Day First Show (FDFS) screening of 'Good Bad Ugly' by Ajith Kumar exclusively for women. This marked a significant shift from the usual norm, where FDFS screenings are predominantly attended and celebrated by men. The screening was met with excitement and appreciation, as many women experienced the joy of catching Ajith’s latest action-packed film amidst a festive atmosphere.
The initiative aims to create space for women in celebratory.
The idea stemmed from the observation that women often miss out on FDFS shows due to the highly competitive ticket sales and male-dominated celebrations. Wanting to create a welcoming space, the theatre team decided to dedicate the opening show to female fans. The moment tickets were announced, they sold out within an hour, proving there was a strong demand and enthusiasm for such experiences.
Tickets for women-exclusive shows sold out within an hour
Speaking about the initiative with Cinema Vikatan, the theatre’s management explained that the goal was to ensure women also get to enjoy the thrill and excitement of a big release on day one, just like their male counterparts. When the team visited the theatre that morning, they were thrilled to see the joyous reactions and high energy among the women attendees. Many thanked them personally for making it possible, calling it a memorable and empowering moment.
Plans to expand women-only FDFS shows
The success of this women-centric FDFS has encouraged the theatre owners to expand the initiative for future major releases. With overwhelming support on social media and within the community, they now plan to screen special shows for women across all their locations going forward, redefining how Tamil cinema’s first-day celebrations are shared and enjoyed.