Pawan Kalyan's much-hyped period action drama 'Hari Hara Veera Mallu: Part 1 – Swords vs Spirit' has been facing a poor reception at the box office. The movie's momentum seems to have faded after a promising start.
As per early estimates by trade analyst Sacnilk, the film managed to collect only Rs 28 lakh on its ninth day, marking its lowest single-day figure so far.
Box office trends
The film, which hit theatres on July 24, opened to massive expectations, especially with Pawan Kalyan taking on a full-fledged period role and the makers branding it as his first pan-Indian film. While the opening weekend brought in decent numbers, the collection has steadily declined since the weekdays began. In the first week, the movie opened powerfully with Rs 34.75 crore on day 1, but sharp drops followed. Collections slumped to Rs 8 crore on the second day and fluctuated around Rs 9-10 crore through the weekend before falling further during weekdays. The total earnings for the first week stood at Rs 80.86 crore, but the second week hasn't seen much traction.
The film's current India total stands at a little over Rs 81 crore, and is also facing competition from other big releases like
Vijay Deverakonda's 'Kingdom'.
About the film
Directed by Jyothi Krishna and Krish Jagarlamudi, 'Hari Hara Veera Mallu' is set in the Mughal era and tells the story of a fictional character which is an outlaw Veera Mallu, played by Pawan Kalyan, who takes on the oppressive regime.
The film stars Nidhhi Agerwal as the female lead, while Bollywood actor Bobby Deol plays the primary antagonist, Aurangzeb. The supporting cast includes notable names like Nassar, Sunil, Dalip Tahil, Adithya, and Sachin Khedekar. The music is composed by MM Keeravaani.