This story is from March 24, 2013

Cameo crazy or just a gimmick?

Tollywood stars are piggybacking on each other to draw the audiences to the theatres
Cameo crazy or just a gimmick?
When actor Ram Charan revealed that Amitabh Bachchan will be making a special appearance in the remake of Zanjeer, it naturally created a flutter of sorts in T-Town. In fact, this news comes close in the heels of a whole lot of announcements in T-town, revealing a new version of cross branding ��� get another star into the mould. Little wonder then, it is raining cameos, special songs, and voiceovers in Tollywood.
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Even the AP law minister, Erasu Pratap Reddy did a cameo in Operation Duryodhana 2. We will however, stick to only the stars for now.
Cousins in arms
Superstar cousins Ram Charan and Allu Arjun sharing the screen for the first time in Yevadu is being pitched as one of the USPs for the die-hard mega fans. Allu Arjun is doing a cameo in this Charan-starrer. Besides the novelty factor, this seems to be a little prelude to another movie starring the two young guns of the mega family stable!
Rana special for Ajit
Rana Daggubati is all set to make his Tamil debut soon in director Selvaraghavan���s upcoming movie, but that will not be his first appearance in a Tamil film. Rana will actually debut in a cameo. He is doing a special role in Ajith���s upcoming action flick directed by Vishnuvardhan. Rana has been quoted saying how great it is to be sharing the screen with Ajit as he has always admired the Kollywood actor.
Triple delight

NTR Jr���s next movie has set a new benchmark as far as special appearances go. Superstar Mahesh Babu is lending his voice for a narrative track in the movie on good friend and director Sreenu Vaitla���s request. That he is on great terms with NTR Jr too is no secret in Tollywood circles. What���s more, Tamil actor Simbhu sang a special song in the movie. But that���s not all, Siddharth will be seen doing a special appearance as well! More the merrier isn't it? Maybe, that���s why Ram Charan was the special guest at the launch of the movie.
Nithya Menen���s Zabardast offering
Nithya Menen turned out to be the lucky charm for her mentor Nandini Reddy���s last offering Jabardasth. Amidst all the talk of the movie being a rip-off, it was Nithya���s role that brought in some much-needed freshness.
Nara Rohit speaks up for Nikhil
Nara Rohit���s voiceover in Nikhil���s latest release is being marketed as the novelty factor of the film, as it became one of the talking points in the movie.
Simbu sings for Mahat
Actor Simbu chipped in to lend his star value to his buddy Mahat Raghavendra���s Telugu debut that released recently. Director Madhura Sreedhar roped in music director Anirudh Ravichander as well, to sing a ���special song���.
Nani does it for D for Dopidi
Filmmakers Raj and DK roped in upcoming star Nani to do a voiceover ��� his first ever ��� for the Varun Sandesh and Sundeep Kishen-starrer crime comedy, D For Dopidi. We are guessing this is just for the novelty factor.
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