Throwback: When Allu Arjun revealed why he calls his fans ‘Army’

Superstar Allu Arjun commands one of the most dedicated fan followings in Indian cinema. From his effortless dance moves to his swag-laden performances, the Pushpa star enjoys massive adoration not just in Telugu states but across India—especially in Kerala. Fondly called Mallu Arjun by his Malayali fans, the actor has often expressed gratitude for the love he has received from the state.

One such unforgettable moment came during a pre-release event in Kochi, where Allu Arjun proudly addressed his Malayali fans and explained why he considers them nothing short of an army.
Allu Arjun and His Unbreakable Bond with Kerala
The connection between Allu Arjun and the Malayalam audience dates back to 2004 when Arya hit the screens. The film, which was dubbed and released in Kerala, became an instant favorite, making the stylish star a household name. Over the years, with blockbusters like Arya 2, Bunny, Race Gurram, Ala Vaikunthapurramuloo, and Pushpa: The Rise, the love only grew stronger.
During his visit to Kerala, Allu Arjun acknowledged this deep-rooted affection and referred to himself as an adopted son of the land. He recalled, "Thank you for all the love for your adopted son, Mallu Arjun. In fact, when we got down from the flight, I told my crew ‘Welcome to my land’… That’s the love I have been receiving from Kerala."
Why He Calls His Fans an ‘Army’
The admiration for Allu Arjun in Kerala is not just about box-office numbers; it’s about unwavering loyalty. His fans celebrate his every movie release as a festival, turning theatres into carnival grounds filled with cutouts, posters, and dance performances.
Recognizing this intense passion, Allu Arjun once revealed that he calls his fans an army because of their relentless support and unshakable commitment. Whether it’s trending hashtags, grand welcome celebrations, or fan-made artworks, the Allu Army ensures that their icon receives nothing less than a hero’s reception—wherever he goes.
The ‘Pushpa’ Phenomenon and Beyond

With Pushpa: The Rise (2021), Allu Arjun’s stardom reached unprecedented heights, making him a pan-India sensation. The craze for his Thaggede Le swag in Kerala was so immense that the film became one of the highest-grossing Telugu films in the state. Now, with Pushpa 2: The Rule slated for release in 2024, the excitement has reached fever pitch.
Allu Arjun’s love for Kerala is not just about words—it’s a relationship built over two decades. His army of fans continues to grow, and as he steps into his next cinematic chapter, one thing is certain: the Mallu Arjun legacy is here to stay!