This story is from February 22, 2014

Art Deco jewellery shines again

Jewellery and accessories inspired by the Art Deco period that began in the 1920s are making a comeback in the mainstream
Art Deco jewellery shines again
Jewellery and accessories inspired by the Art Deco period that began in the 1920s are making a comeback in the mainstream
The 1920s decade was one of the most influential times in the history of fashion and music. With the current revival of all things iconic from that decade, the world of design is also witnessing a resurgence in Art Deco, an influential visual arts style that originated in Paris in the 1920s.
Enduring decade for design
One of the most popular and enduring design periods in history, the Art Deco period covers the early 1920s through 1935.
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The style of design, architecture and jewellery reflected the flamboyant and playful attitudes of the era and gave birth to forms and motifs with eternal staying power. Some of the planet’s biggest jewellery houses — Cartier, Tiffany and Van Cleef & Arpels — created some of their most iconic work during the Art Deco period.
In sharp contrast to the ornaments of preceding periods, jewellery design in this style is defined by geometric forms and bold colouring. Diamonds were extremely popular, often accompanied by rubies, sapphires and emeralds. A defining style is the use of black onyx in contrast with white diamonds, which designers today are using in their collections again.
Major comeback
Says jewellery designer Bina Goenka, “Elaborate jewellery has provoked a mainstream comeback with The Great Gatsby’s Daisy Buchanan-inspired headpieces coming to the forefront.” Pearls are visible on the red carpet and fashion pages on shiny drop-earrings and oversized cuffs that recreate the opulence of the Jazz era.
“If you are going ‘big’ with the jewellery, try teaming it with casual and sporty clothing or in formal wear with clean lines,” suggests Goenka. The jewellery of the 1920s was designed to be worn with modern and sophisticated outfits. Avoid vibrant make-up and bright coloured dresses; stick to pastel colours that will allow the statement jewellery to stand out.
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