Ravi Bajaj celebrates glamour of Indian cinema with his first digital fashion show

This year, the fashion world celebrated a lot of firsts. With the ongoing pandemic, a lot of brands and labels got a digital makeover. While it isn't clear when things will get back to normal, but the game of fashion is only evolving. This month, India also hosted its very own digital fashion week. With a larger-than-life set and a creative video, designer Ravi Bajaj recently showcased his collection with a fun twist.
The designer presented a collection inspired by the style and glamour of Indian cinema of the 60s and 70s era. With ombre hues, embellished saris and classic menswear, the designer took us back in time.

"Since this was an era of some of the most fashionable and stylish stars of the Indian film industry. We have drawn inspiration from stars such as Shammi Kapoor, Rajesh Khanna, Helen, Sharmila Tagore, Vyjayanthimala and many more," said Ravi.

The collection was presented with some of the most iconic songs of the era, playing in the background. And these, were specially curated and sung by the designer himself.

Talking about his experience of the first-digital fashion show, the designer said, "The experience of performing to a camera and not a live audience is so different, while the vibe and immediate response is missing but the big advantage is that one can edit out any flaws at will."
"The camera can capture even the minutest details of embroidery and texture of the clothes, which is great. In any case, this is the new normal, so we will have to learn to adapt ourselves," he concluded.