Time for some summery fun

Summer is here and Max – an international fashion brand launched its Spring/Summer 2011 collection at a fashion show where they treated guests to a sneak preview of the key looks for the season.
At the event, the beautiful top models Deepti Gujral, Simran Kaur Mundi and Alicia Raut walked the ramp presenting an array of stunning fabrics, sophisticated cuts and chic styles that took the glamour quotient of the season to a new high.
Taking inspiration from the fashion trends that are ruling the international couture capitals this season, this new collection brings a range of ready-to-wear options for every occasion. One of the cool looks of the season is florals in all forms, be it ditsy or wallpaper, minute or mega scale. According to the brand, florals are a spring must-have and have made their way onto denims, canvas shoes, belts and bags as well.
Another must-have is said to be the metal studded look inspired by military garbs. Oozing attitude in tones of blacks, whites and dove greys, this fashion trend is a classic and one can count on it for an evening out. Max also introduced on the ramp new silhouettes in the form of playsuits in flirty florals and jumpsuits in studded military style, which are tailored according to the style sensibilities of the fashion forward generation of today.
Commenting on the launch, Vasanth Kumar, executive director, Max said, “As an international value fashion brand that stands for true fashion, we are committed to bring to our customers the best of quality and style from across the globe. Our new collection merges glamour and sophistication, taking on the latest global trends military and nautical while reviving soft florals, which is a forever popular spring look.”
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