By Vijay Group and Suraksha Realty

Know more about Thane's amazing growth story from the developers responsible for it. Find out how Vijay Group & Suraksha Realty redefined Thane's skyline, by reading the following interview with Mr. Gautam Thacker, Director - Finance & Marketing.

How much has Thane's real estate market evolved since the year 2000?

Before 2000, Thane was considered as a real estate market for people belonging to low and middle income group. Mumbai had some affordable vacant spots back then for those looking for a first home. However, people migrated from Mumbai's central and extended central suburbs to Thane in search of a better life. Post 2000, Thane's growth story took baby steps with some real estate developers showing interest. This trend was observed till 2004-05.

Post the year 2004-05, Thane witnessed massive real estate demand from the increasing population. Mumbai's affordable real estate market was saturated and people started looking at Thane as their dream home destination. Thane's seamless connectivity to Mumbai helped the cause.

Thane started emerging as a preferred destination for living. People belonging to the middle and upper middle class started to flock here. Thane witnessed growth in the number of residential towers that provided facilities and amenities that were once exclusive to South Mumbai's realty market.

Thane's real estate portfolio advanced from ground plus seven floor buildings to multi-storey towers and townships offering luxurious facilities and amenities. Thane's pollution free environment, pleasant surroundings with greenery, better roads, and connectivity helped it come in limelight.

How has Vijay Group contributed to this evolution?

Vijay Group entered the real estate sector in the year 1985 with a vision for sustainable development. Since inception, Vijay Group decided to take the path less traveled by starting ambitious projects.

Vijay Group's first project was Vijay Nagri, a project comprising of 11 buildings with over 450 apartments, which is a landmark even today. The Group is known for its value for money projects like Vijay Nagri, Vijay Garden, Vijay Park and Vijay Vilas in Thane.

With every project, Vijay Group adapted to the changing real estate market scenario and started providing something unique for the Thane market. Vijay Group also collaborated with Suraksha Realty in its endeavor to provide premium-housing solutions to its clients that match international standards. Our aim has always been to deliver the perfect blend of quality standards and a luxurious lifestyle at an affordable price.

Vijay Group has developed and delivered projects covering an area of over 4 million sq. ft. Vijay Group has the largest footprint on Ghodbunder Road thanks to its holistically developed communities. Today, the group is known for its superior products, on the dot service, and commitment to customers.

Vijay Group was a pioneer in providing amenities like ample open spaces, landscaped gardens, high entrance lobby, introduction of green buildings, covered swimming pool etc. for its projects in Thane. These were thought and built long ago before these became a given in most projects now. Vijay Group has built homes for over 5000 happy families and along with Suraksha Realty is creating 5000 more homes in coming 5 years.

Suraksha Realty is a symbol of reliability in the business of realty. Suraksha Realty has partnered with some of the best names in the real estate business.
The group so far has funded and developed commercial and residential spaces up to 3 million square feet since 2002. With over 8 million square feet of ongoing projects, the group's upcoming projects are slotted to cover 15 million square feet.

Vijay Group has successfully managed to cater to all real estate market segments, was that the group's strategy from the beginning?

Vijay Group has grown and steered Thane's real estate market to provide 'Value For Money' luxury with its mix bag of offerings. Our company has a mix of young, energetic, dedicated and experienced team of over 250 employees.

Thane is a different market, where a variety of apartment configurations need to be built to cater to growing residential needs. Our team helps to plan a range of projects catering to variety of buyers and their income levels.

Nowadays, real estate developers are concentrating on low-cost housing projects, whereas Vijay Group & Suraksha Realty are focusing on the luxury segment. What are the factors influencing this decision?

Vijay Group has been providing quality homes for three decades. Our focus is on providing a dream home to everyone. Thus, we create a balance between affordable housing projects and luxurious housing projects.

Recently, we forayed into the relatively new Vakas-Neral belt to offer right-sized and quality housing. We will develop over 5500 apartments there and launch more such townships in the near future.

Company's ongoing affordable-luxury projects, Vijay Galaxy and Orion are designed to help people experience living at its best. We want to help people to live a quality life that provides them much more than basic amenities like water and electricity.

For certain projects, Vijay Group has teamed up with Suraksha Realty, what can people expect from this partnership?

Real estate is a capital-intensive business. To execute state-of-the-art projects, partnership with a liked-minded company helps to achieve collective and desired goals. In every collaboration, Vijay Group looks for true synergy, diverse expertise, common philosophy & common ambition to outperform.

Vijay Group and Suraksha Realty have collaborated to form Vijay Suraksha in order to create quality homes for people and fulfill their dreams of leading a better lifestyle. Our partnership is directed towards not only customer satisfaction but also customer delight.

How does Vijay Group & Suraksha Realty decide on a location for a project?

We decide on a prospective location depending upon the locality's growth potential, government support, connectivity and convenience. We analyze the market scenario and the government's initiatives to uplift the economy and infrastructure of that region. Vijay Group & Suraksha Realty conducts extensive research and liaises with government departments and other organizations to know ways in which it can leverage its expertise to better the location and convert it into a dream location for end users.

Connectivity and convenience are of utmost importance. Necessities like supply of drinking water and electricity are necessary for taking up development of township projects. We ensure that every location selected by us helps us in living up to our motto 'To Create Quality Homes'.

Metros and Tier-I cities are witnessing a rise in Vertical Townships, how much impetus should a real estate developer put on landscaping and external amenities in such a scenario?

Providing landscaping and green spaces for people to breathe fresh air in today's fast-paced life is a necessity. Providing generous fields that let you run like there was no end, open skies where you can see the sun rise and set are integral to the concept of healthy living. Vijay Group & Suraksha Realty strives to be best in class and focuses on sustainable development for the community. We consider landscaping as a mandatory part of the project and not as a choice.

What makes Vijay Group and Suraksha Realty's Orovia different from other projects?

Orovia is a high-rise tower project located on the banks of river Ulhas. Unlike mass developments happening today, Orovia's towers are separate from the other. Vijay Group believes in offering an avenue for a prosperous life along with a luxurious life. Orovia has an interactive art centre, over 1000 trees and extensive greenery that is essential for a healthy lifestyle.

Orovia, the land of prosperity offers 1 & 2 BHK, 1.5 & 2.5 BHK and smart 3 BHK homes. These artful residences are brought together in 10 towers of 27 floors each. This is a long-term project and will be built in phases. Currently the 18-acre Phase-I has been initiated.

This Project offers 60% recreational space, Green Building feature and IGBC pre-certified Gold rating. Orovia is architecturally planned to encourage a vehicle-free plaza at recreation level. Other amenities include Water Bodies & Fountain, Covered swimming pool & Jacuzzi and Birdbaths, Butterfly Garden, Party Area with Lawn, Barbecue Area, Yoga and Meditation Zone with Zen garden theme and Outdoor Gym.

Who should look forward to purchasing a property at Orovia?

Orovia is a residential project that offers facilities and amenities that a person looks for to live a prosperous life. It is located at Ghodbunder Road and offers balance for social and personal life. Cluster development of the project provides gated community benefits. Every person who is well traveled, learned and seeking newer ways to make life better, understands this package of opportunity that Orovia brings to one's life.

These homes offer breathtaking views. With the Ulhas River in the East, Yeoor hills in the West, the Green Reserve in the North and a lake in the South, nothing can seem as spectacular as this.
Please share some details regarding types of apartments on offer, the payment procedure and possession.

Orovia's 1, 2 and 3 BHK artful residences are available by just paying an initial token amount and balance payment is linked to the construction's progress. This project will be constructed in phases and possession will take place as scheduled. Visit www.orovia.in for more details.