All eyes on Super Bowl 2026 as Kim Kardashian and Kylie Jenner attempt to bury the Kardashian curse with Seahawks

The Kardashian Curse has returned to the sports spotlight just days before the Super Bowl, driven by Kim Kardashian and Kylie Jenner turning a viral myth into a public wager. The long-running internet theory claims that athletes linked romantically to the Kardashian-Jenner family suffer sudden career misfortune. This time, the sisters are flipping the narrative using high-stakes sports betting, humor, and social media reach to challenge the superstition head-on.What makes this moment notable is not the rumor itself, but how deliberately the family is engaging with it. Rather than brushing off the chatter, Kim and Kylie are leaning in, placing real bets, and inviting millions of followers to watch the outcome unfold during one of the biggest nights in American sports.Kim Kardashian addressed the rumor directly while sharing her Fanatics Sportsbook slip ahead of the Feb. 8 Super Bowl matchup between the Seattle Seahawks and New England Patriots. “Here me out … I’m proving the curse ISN’T real because one of us will win,” she wrote on Instagram Stories Feb. 6. Her 69-cent wager on the Seahawks carries a potential payout of $347,222, a symbolic move that quickly went viral.Kylie Jenner followed with her own playful nod. “Kim traded on the Seahawks,” the 28-year-old posted on Instagram Stories Feb. 8. “Am I saying I copied her by trading on the Seahawks?” The comment echoed Kim’s famous family joke about copying weddings, turning a betting choice into a pop culture callback.Meanwhile, Kendall Jenner took a different route. Seeking a more analytical angle, she consulted Tom Brady on The Tonight Show. “I am trying to figure out who I want to go for for the Super Bowl and I am an information person,” Kendall told Brady. “I feel like I need all the information I can get to make an educated decision. I was thinking you’re the perfect person to ask for that information.” After the call, she declared, “I feel I’m going to go Patriots.”Kendall has also leaned into the myth through satire. In a new Fanatics Sportsbook ad, she jokes, “Haven’t you heard? The internet says I’m cursed.” She adds, “Any basketball player who dates me kind of hits a rough patch,” before closing with, “Kardashian Curse…it’s not even my last name.”