Charissa Thompson takes on new role after FOX wraps up 2025 NFL broadcast season

The NFL season always ends in layers. For Charissa Thompson, the close of FOX Sports’ 2025 NFL broadcast season meant more than just sign-off. It became the start of a new career move that came with clear intent. As conference championship weekend is in full swing, Thompson stepped away from the weekly football grind and straight into a different arena.Even though football still owned the national discussion, Thompson used the pause wisely. With FOX wrapping its final NFL shows before the Super Bowl moved to NBC and Peacock, she shifted focus without losing momentum. The transition fit her career arc. Broadcasting remains her base, but brand-building has become a parallel track she continues to expand with purpose. On Jan 20, 2026, premium Japanese golf brand XXIO announced Thompson as its newest brand ambassador. The company shared the news on X, confirming she will serve as a top voice for its XXIO 14 Ladies product line. The partnership also places Thompson at the heart of XXIO’s “Play Easy” campaign, which focuses on bringing more females to golf and making the sport feel accessible rather than exclusive.XXIO framed Thompson’s role around authenticity. The brand highlighted her background as a long-time sports broadcaster who also plays the game herself. She addressed the partnership in a press release where she alluded why the collaboration resonated with her personally. “I’m excited to partner with a brand that makes golf feel more approachable and enjoyable for women,” Thompson said in the statement. She added that XXIO clubs give her confidence from the first swing, which she believes helps newer players stay invested in the game.Meanwhile, the move adds another name to Thompson’s growing endorsement list. She already serves as a brand ambassador for Mercedes, TCL, Veronica Beard, Atlantis Bahamas, and Speck Travel. Nonetheless, XXIO stands apart because it connects directly to her off-camera interests rather than just her media reach. Thompson reflects on her NFL year through an Instagram post. She shared photos with FOX and Prime Video colleagues, including Rob Gronkowski, Julian Edelman, and Andrew Whitworth, and thanked both networks for another season. Even though FOX’s NFL schedule has ended, Thompson remains visible through "The Calm Down" podcast with Erin Andrews