Will Taylor Swift perform at the 2025 NFL Christmas Game? Netflix CEO hopes so

The NFL Christmas Day Games have become more than just football—they're now a major entertainment spectacle. In 2024, Netflix shook up the sports world by securing the streaming rights to the games and delivering a star-studded halftime performance by Beyoncé. With a lineup that included Shaboozey and Post Malone, the event set the bar high. Now, speculation is swirling about who could take the stage in 2025, and Netflix’s CEO, Ted Sarandos, is eyeing none other than Taylor Swift.

During an interview with Variety, Sarandos addressed the possibility of booking Taylor Swift for the 2025 Christmas Day halftime show, jokingly calling it “a good challenge!” He acknowledged that Netflix had already brought her into the stadium once—referencing her support for boyfriend Travis Kelce at the Kansas City Chiefs’ game against the Pittsburgh Steelers in December 2024.

While nothing is confirmed, a Swift halftime show would be a major win for both Netflix and the NFL. The pop icon’s influence on the league has been undeniable, from boosting TV ratings to skyrocketing Chiefs merchandise sales after her relationship with Kelce became public.

If Swift were to headline the Christmas Day game, it would follow the groundbreaking performance by Beyoncé in 2024, which took place in Texas during the Houston Texans vs. Baltimore Ravens matchup.
Beyoncé’s first-ever live performance of songs from her album Cowboy Carter was a cultural moment, featuring guest appearances from Shaboozey, Post Malone, and her daughter, Blue Ivy Carter. Her performance even fueled excitement for her record-breaking "Cowboy Carter" tour, which has already sold 94% of its ticket inventory and is expected to generate over $325 million in revenue.

A Taylor Swift halftime show would undoubtedly generate similar, if not greater, levels of buzz. The singer’s commercial power is undeniable—over Thanksgiving weekend in 2024, she made $32.5 million in two days from sales of her Eras Tour book.
Beyond Christmas Day games, Sarandos also discussed the possibility of Netflix hosting the Super Bowl, calling it a “tough” decision for the NFL due to the league’s lucrative TV deals with major networks. However, he remains optimistic, citing Netflix’s ability to handle Super Bowl-sized audiences, referencing their successful hosting of the Jake Paul vs. Mike Tyson fight.
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While fans eagerly await an official announcement, the idea of Taylor Swift headlining the NFL Christmas halftime show is already gaining traction. Given her relationship with Kelce, her record-breaking tour, and her impact on the NFL, it might just be the perfect holiday surprise.