In 2026, Sidney Crosby and Nathan MacKinnon were two of the biggest money-makers in the National Hockey League, endorsement deals and NHL contracts, playoff performances and long-term brand value across North American sports markets have resulted in enormous wealth for Pittsburgh Penguins captain and Colorado Avalanche superstar.
Crosby’s legendary NHL career and Nathan MacKinnon’s record-breaking contract extension continue to make headlines for NHL news roundup topics and player salary comparisons. That puts their combined net worth between $105 million and $110 million, making them two of the highest-paid modern-day stars in hockey.
Pittsburgh Penguins icon Sidney Crosby and Colorado Avalanche leader Nathan MacKinnon's net worth 2026 details
Reports say that Sidney Crosby’s net worth in 2026 is $75 million. Nathan MacKinnon has a net worth of $30 million to $60 million. Altogether, their financial worth is a testament to years of elite NHL production, endorsement growth and lucrative long-term contracts.
Crosby has made over $147 million in career NHL salary during his historic run with the Pittsburgh Penguins. The three-time Stanley Cup champion has been one of hockey’s most marketable athletes since his entry into the league in 2005. He’s backed up steady playoff and leadership success with endorsement deals with major global brands to add to his financial portfolio as well.
Nathan MacKinnon’s pay has exploded since he signed an eight-year, $100.8 million contract extension with the Colorado Avalanche in 2022. The deal gave him a big bump in annual salary and made him one of the NHL’s highest-paid active players. MacKinnon also cashed in after helping the Avalanche win the Stanley Cup in the 2021-22 NHL season.
The rise in the earnings of both superstars is a testament to how the best talent in the NHL now generates money outside of traditional contracts. Sponsorship deals, digital branding, merchandise sales and international popularity are still growing revenue streams for elite hockey players.
Their increasing wealth also mirrors the expanding commercial reach of the National Hockey League across the United States and Canada. Fans have become increasingly interested in NHL news related to salaries, endorsement deals and player wealth in addition to today’s NHL match and NHL trade rumors in the wake of business developments in the league.
Both Sidney Crosby’s consistency and Nathan MacKinnon’s explosive prime years have made both players defining financial and sporting figures of the modern NHL era.