Serena Williams' new avatar! Tennis legend joins Broadway hit 'Hell's Kitchen' tour

TOI Sports Desk / TIMESOFINDIA.COM / Sep 09, 2025, 20:27 IST

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Serena Williams, the tennis icon, is joining the producing team of the Broadway hit 'Hell's Kitchen' for its national tour. Inspired by Alicia Keys' teenage years, the musical features Keys' iconic songs. Williams expressed her excitement to support the show, while Keys welcomed Williams to the 'Hell's Kitchen' family as a co-producer.

Serena Williams (Getty Images)

Serena Williams, the 23-time Grand Slam champion, is stepping into an unexpected new role off the court — joining the producing team behind the Broadway musical smash hit ‘Hell’s Kitchen’ for its upcoming national tour across America.The musical, inspired in part by the teenage years of 17-time Grammy-winner Alicia Keys, features a jukebox-style soundtrack of Keys’ most iconic songs set against the backdrop of the titular New York City neighborhood.Go Beyond The Boundary with our YouTube channel. SUBSCRIBE NOW!“I was blown away when I saw Hell’s Kitchen on Broadway last summer,” Williams said in a statement. “I am proud to join the producing team of my first ever Broadway show and support Alicia and the amazing company of Hell’s Kitchen as they get ready to light up the country on tour. Go see Hell’s Kitchen when it comes to a city near you!”Keys expressed her excitement at having the tennis legend on board. “Our show is all about dreaming big, and there is no one who embodies that spirit quite like Serena Williams,” she said. “I am so excited to have Serena join the Hell’s Kitchen family as a co-producer as we begin our North American tour… it just keeps getting better! We’re so grateful! Let’s go!!!”
The tour kicks off next month in Cleveland, and while Williams’ exact role behind the scenes remains unspecified, her involvement adds another layer to her growing entrepreneurial portfolio. Previously, she has invested in sports franchises including the NFL’s Miami Dolphins, NWSL’s Angel City FC, and the upcoming WNBA expansion team in Toronto, set to debut in 2026.It remains unclear whether Williams will make an on-stage cameo, reminiscent of her appearance during the Super Bowl halftime show alongside Kendrick Lamar.

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TOI Sports Desk

The TOI Sports Desk excels in a myriad of roles that capture the essence of live sporting events and deliver compelling content to readers worldwide. From running live blogs for India and non-India cricket matches to global spectacles featuring Indian talents, like the Chess World Cup final featuring Praggnanandhaa and the Badminton World Championships semifinal featuring HS Prannoy, our live coverage extends to all mega sporting events. We extensively cover events like the Olympics, Asian Games, Cricket World Cups, FIFA World Cups, and more. The desk is also adept at writing comprehensive match reports and insightful post-match commentary, complemented by stats-based articles that provide an in-depth analysis of player performances and team dynamics. We track news wires for key stories, conduct exclusive player interviews in both text and video formats, and file content from print editions and reporters. We keep track of all viral stories, trending topics and produce our own copies on the subjects. We deliver accurate, engaging, and up-to-the-minute sports content, round the clock.

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