Foreigners throng to Ardh Kumbh Mela 2019; 35% jump in FTAs

This year, the Ardh Kumbh Mela has registered 35 per cent growth in Foreign Tourist Arrivals (FTAs), and has witnessed considerable growth in the number of domestic visitors too. Another important aspect of this 49-day fair for this year is that it is attracting travellers from unconventional countries too.

As always, the Ardh Kumbh Mela was expected to see tourists from several countries, such as the United States of America, Malaysia, Canada, Bhutan and South Africa. However, this time visitors from other countries, such as Indonesia, Egypt and Cambodia, are also expected to visit this fair. As per an official in the know-how, more than 192 countries have received an official invitation from the government to visit India and be a part of the world’s biggest cultural and faith congregation.
Also, experts from the travel industry believe that the mela will eventually lead to a surge in inbound tourism. To make it a smooth fair for visitors and devotees, the administration has also taken a number of steps to ensure that people are safe and comfortable. A number of tents and camps have been set up to facilitate the accommodation of visitors attending the mela.
This time, the focus is also on eco-friendly things by encouraging people to use jute bags and terracotta utensils, and lakhs of cleaning agents have been deployed to ensure cleanliness and hygiene around the mela area.
Visitors will also be able to engage in various activities this time, as Ardh Kumbh 2019 has also been promoted as a spot for adventure tourism. Helicopter services, water sports and river cruise are some other activities in which the visitors can indulge in while at the mela.