One of the crops grown abundantly in Pollachi is cotton and this has led to the rise of cotton manufacturing around this area. There are several organisations that are actually working towards creating organic cotton fabric and allied products. If you visit one of these outlets, you can actually see the weavers working on traditional looms and creating garments that are sought after across the world. But sadly several of these processes are dying as handlooms are being replaced by power looms. In fact, Pollachi is where the integrated cotton farming model has been adopted and this has actually helped small and medium scale cotton farmers to adopt organic farming. It was indeed an eye opener to learn about the process of making organic cotton clothes and why there is a premium in its pricing. In fact there is also a retail centre where you can buy cotton sarees and stoles as well as organic baby clothes.