After promoting various scenic locations in the state by featuring them in hit movies, the Kerala government has now come out with another innovative step to lure tourists from across the country. The latest initiative is a bidding game that will give people a chance to win vacation packages at low prices.
Read more: Jhalana Leopard Safari Park in Rajasthan
Located in the southern part of India, Kerala is a popular destination for photographers, beach lovers and more. It is famed for its stunning backwaters, spice plantations, lush greenery, and serene beaches, Kerala offers a wealth of opportunities to explore and have fun.
This initiative has to be played online and is a unique game that will offer you a bidding experience where the winners can effectively steal tour packages showcasing Kerala's globally acclaimed captivating destinations. As per the press release, the game revolves around the concept of 'lowest unique bidding', where participants will compete to secure tour packages with their lowest bids in a most unique manner. The release further added that the Holiday Heist has been launched as an innovative tool to redefine tour package promotions.
Launched in March 2022, the chatbot features more than 1.5 lakh contacts and more than three lakh active conversations. As part of the game, new tour packages will be launched every day for 30 days and users will have to bid wisely to win.
