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Punjabi singer Kanth Kaler encourages people to turn up at the blood donation camp to be organized in Gobind Nagar, Phagwara in Punjab on 23rd March-- the death anniversary of freedom fighters Bhagat Singh, Sukhdev and Rajguru (Shaheed Diwas). He said while people donate money, some give their body parts like eyes etc, every daan is big. But with blood donation several lives can be saved. He tells everyone to come and support the cause.