Mukesh Ambani praises dhurandhar surge as ranveer-led franchise reshapes OTT advertising economy
Mukesh Ambani has praised the massive success of Ranveer Singh’s Dhurandhar franchise, calling it a landmark moment for Indian entertainment. The film series has reportedly crossed over ₹3,000 crore globally and is now expanding its dominance into the digital space with a high-profile OTT premiere. The sequel’s streaming release on JioHotstar has attracted 50 brand sponsors, marking one of the biggest advertiser-backed digital premieres in the country. Amid industry controversy surrounding Ranveer Singh’s Don 3 exit and ongoing discussions around actor commitments in Bollywood, the Dhurandhar success story is also being viewed as a turning point in how films are produced, marketed, and monetised across theatres and streaming platforms.
164 views | 7 hours ago