Sunday night saw some bizarre activity on Twitter as many Bollywood celebrities united and sent out a ‘common message’ at exactly the same time to promote Reliance Jio.

https://twitter.com/TheFarahKhan/status/681116227301818368

https://twitter.com/sonakshisinha/status/681120237970829312

https://twitter.com/aamir_khan/status/681155579058884608

The unusual social media activity sent Twitter into action as #CelebratingJio started trending within minutes.

The peculiar thing about this particular campaign was that all the celebrities had used the exact same words, and it didn’t take long for the Twitterati to catch on to it.

https://twitter.com/beastoftraal/status/681337842614796291

https://twitter.com/dhaval241086/status/681357486884913156

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