Aditya Birla names Ashish Dikshit as fashion business head

BENGALURU: Aditya

Birla Group

has elevated

Ashish Dikshit

as the overall head of

fashion

business covering Madura Fashion & Lifestyle, Pantaloons and the international brands the group operates in India.

Dikshit, an IIT Chennai and IIM Bangalore alumnus, was the chief executive of Madura till now. He will also be overseeing the fast fashion business of Forever 21, the country rights of which the group acquired from DLF recently.

An

Aditya Birla

group spokesperson confirmed Dikshit's appointment as business head.

Dikhshit, in the position since 2012, had replaced Pranab Barua who took over as the business director of apparel and retail division at Aditya Birla Nuvo.
Earlier this month, Madura Fashion entered into the Rs.7,000 crore men’s premium innerwear and athleisure market by introducing a new range under the Van Heusen brand name.

Aditya Birla Fashion

has more than 7,000 points of sale across over 375 cities and towns, which include more than 2,000 exclusive brand outlets.