'AI and machine playing a big role' in real estate, says Samir Jasuja

NEW DELHI: Technology is extensively utilized across various facets of real estate projects, according to experts.

The experts were participating in a panel discussion as a part of the Real Estate Summit of Right To Excellence series organized by the Times of India.

The panel discussion on 'Tech Trends: Innovation in real estate' delved into the technological advancements and potential within the Indian real estate sector. Samir Jasuja, founder & CEO at PropEquity (P.E. Analytics Ltd), emphasized the growing significance of AI, stating that AI and machine learning are significantly impacting transaction, classification, and data analytics stages of building projects.

He highlighted the shift towards data-driven decisions over intuition-based judgments as a positive change.

Tarun Mehrotra, business head- North & East India at Tata Realty & Infrastructure Limited, elaborated on the practical application of technology in construction projects.

Ashish Kukreja, CEO of homesfy & mymagnet.io shed light on the brokerage aspect of the industry, emphasizing the trustworthiness of his platform for professional brokers. He noted the emergence of a younger generation of brokers who operate professionally and highlighted the platform's role in fostering trust and engagement with brokers. Kukreja also emphasized how digitization aids in fraud prevention by ensuring sellers do not engage in multiple property transactions. He emphasized the potential of Blockchain technology in enhancing transparency nationwide.