CavinKare adds Carnatic notes to hair care brand

CHENNAI: FMCG company

CavinKare

has announced the digital launch of Meera Music under its

hair care brand

. An initiative by the brand, the property aims at bringing the younger generations closer to traditional music through Carnatic fusion.


Commenting on the launch, Raja Varatharaju, business head – personal care, said, “We are delighted to launch Meera Music, as part of its 30 years celebrations.”

Meera Music is live on YouTube with its maiden song ‘Jagadodharana,’ a Carnatic classic performed by A Carnatic Quartet, a Chennai based band, featuring vocalists

Ranjani and Gayatri.

In the upcoming episodes, there will be performances of aspiring and popular artists to take the audience on a unique experience in music. The digital foray of CavinKare’s Meera will also be supported by promotions across different social media platforms and micro-influencer engagement from the music industry.

Check out https://www.youtube.com/watch?v=FZdhaBQ2J48