Economic Times Brand World Summit 2023 to 'reimagine branding in the age of tech'

NEW DELHI: The Economic Times Brand World Summit returns on July 6 with its fifth edition, bringing together the crème de la crème of India’s top brands in Mumbai under the theme of “Reimagine Branding in the Age of Tech.”

With a lineup of keynote addresses, fireside chats, case study presentations, and panel discussions, the summit will delve deep into a broad spectrum of subjects shaping media, advertising, and marketing landscape. From harnessing the transformative power of generative AI to breaking down departmental silos for amplified human intelligence, the agenda explores the fusion of traditional and modern marketing practices in India.

Distinguished speakers include Prabha Narasimhan (Managing Director and CEO, Colgate-Palmolive India), Raja Rajamannar (Chief Marketing & Communications Officer and President, Healthcare Business, Mastercard), and the multi-talented Alia Bhatt (Actor and Entrepreneur).

Moreover, the event promises captivating case studies such as Girish Kalyanaraman’s (Vice President and Category Leader, Feminine Care, Procter & Gamble India) insightful journey through “Causevertising: The Journey of Whisper #KGIS.” Additionally, Vikrant Mudaliar (CMO, Dream Sports) will present a captivating fireside chat on “At the Confluence of Sports & Entertainment: Dream11’s Marketing at Play.”

Amit Kumar Gupta, Business Head, ETB2B Business Verticals, said, “The Indian advertising industry is significantly shifting, with core marketing principles being challenged. Some younger organizations have already reorganized their marketing departments to focus on growth. Global investment in marketing technology is expected to grow from 2% to 10% as brands seek to stay ahead of the curve. The Brand World Summit is an opportunity for the best minds in the industry to come together and discuss the future of marketing.”

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